Case Study

Doma

Architecture & Design

Doma is a bespoke furniture studio based in Sofia, Bulgaria, known for their refined craftsmanship and dedication to creating furniture that is both elegant and enduring. They needed a website that would showcase their stunning portfolio and reflect the warmth and precision of their work.

Services

  • Web Design
  • Web Development
  • Headless CMS
  • Jamstack Development

Crafting a digital home for bespoke design

As their reputation grew, Doma needed a digital space that reflected their artistry and attracted new clients. Before launching their website, Doma relied on individual PDFs and Instagram to showcase their work, limiting how much of their portfolio they could share.

With potential clients frequently asking about their website, it became clear that they needed a central, beautifully designed home for their brand.

To ensure the website could evolve with Doma, we built it using Storyblok CMS. With its intuitive visual editor, the team can easily upload new portfolio pieces and manage content in both Bulgarian & English, giving them complete control over their digital presence

Thi s means Doma can showcase their ever-growing body of work without relying on a developer, ensuring their website remains as dynamic as their studio.

We took inspiration from architecture studios, to create a site that is minimalist yet warm, just like Doma’s furniture. To strike the right balance between clean and inviting, we opted for: → A warm, neutral colour palette to soften the minimalism → A blend of serif and sans-serif typography for a refined, approachable feel → A portfolio-first design that lets their craftsmanship take centre stage

A site that is not just a portfolio, but a reflection of their design philosophy. Where modernity meets warmth, and craftsmanship meets digital elegance.

What impressed us most about Honey & Jam was their ability to truly understand our vision and translate it into a website that perfectly reflects our brand, along with their exceptional communication and attention to detail throughout the entire process.


Magdalena BoboshevskaCo-founder

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